Alt:Mag started out as a magazine project but soon become a fully-fledged website, providing a voice for those whose interests may fall on what might be seen as the less conventional side of life, away from what could perhaps be considered 'normal'. Alt:Mag aims to create an environment for readers to celebrate their interests rather than feeling embarrassed or alone about them. Alt:Mag's writers write about things such as: internet culture, gaming, anime, movies, music, television, life issues and much more. Since its creation in 2011, Alt:Mag has garnered over 200,000 views worldwide and has established a large fan base via various social networks.